Responsible Drinking

The Covid pandemic brought with it a great deal of upheaval and a huge amount of change. And nowhere has this been more prevalent than in South African drinking habits. Having to navigate lockdowns, curfews and  alcohol bans, the people of Mzansi had to entertain themselves more at home than ever before, which led to more home-based drinking events and a lot more daytime drinking and driving.
With our new Responsible Drinking campaign “Last Goodbyes / Ngeke Ngivum’ uhambe, we want to showcase how drinking and driving during the day is every bit as bad as during the night. And how every goodbye, after a drink, could be the last one.