With over 500 stores across southern Africa, TOPS at SPAR has become known for its edgy marketing and advertising campaigns. The launch of the responsible drinking mobile application, DRYVER, is a South African first and once again puts TOPS at SPAR at the forefront of innovation in its sector.
TOPS at SPAR has taken the lead in addressing the issue of drinking and driving, not with shock tactics, but with a proactive solution. Research has shown that alcohol consumers are looking for an affordable and safe alternative to public transport. Using the free DRYVER app, a user can locate his or her friends, find out who is staying sober, and then openly request a safe lift home.
“We aim to affect positive change immediately and in the future,” says TOPS at SPAR Group Liquor Manager, Mark Robinson. “We know the effects of drinking and driving and we want to give our customers a solution; making them aware that they have a choice to be responsible.”
“Drinking and driving is a serious issue in our country and we feel strongly about playing our part in finding solutions to the problem. By delivering our message in a practical, fun way, that includes a call to action, we believe we are taking our responsibility seriously.”
Start the safe party revolution today by joining the mobile community of party hoppers and lift swoppers. Available free for your smartphone. For more info or to download Dryver, visit dryver.mobi.
Yes, I am over 18 years old.